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Teaming Up with McLaren Racing to Drop 'Race Rewind' Digital Collectibles to Engage Fans

A message from OKX Chief Marketing Officer Haider Rafique

Web3 Can Help Build the McLaren Racing-OKX Community

Our partnership with McLaren Racing has taken us around the world this season - from the Middle East to Asia Pacific to Miami and Monaco. Wherever we can, we've taken the opportunity to engage with race fans. But we couldn't help but wonder how we could collaborate more deeply with McLaren to 'go exponential' as we interact with fans and merge our communities.

Although tens of thousands of spectators come to each race, there are still tens of millions of people who are following the spectacle on TV, social media and race recaps online. We knew there had to be a way to engage them and bring them closer to the visceral, intense and emotional on-track experience from afar.

Web3 is the new surface. With digital collectibles (NFTs) offered through our advanced wallet, we can put parts of the race experience on the blockchain in photo, video and audio formats. The rumble of the gear shift, the sounds of wheel-to-wheel racing and the chatter of the pit wall is what we want to bring to life. The result is 'Race Rewind,' a campaign that expands the utility crypto can offer by offering fans a digital artifact that can also unlock exclusive prizes.

Anyone can mint the first digital collectible, which commemorates the Canadian Grand Prix, between Friday and Monday here on our app free of any charges/ gas fees. Then on Tuesday, the digital collectible will be assigned a Classic, Rare, or Ultra Rare status. Depending on the rarity of the collectible, you'll be eligible for money-can't buy experiences and prizes including race tickets and signed merchandise.

But this isn't a one-off. F1 is known for captivating fans for every race throughout the year, and our campaign mirrors that format by incentivising our community to mint digital collectibles for each race going forward this season. Those who collect every NFT are eligible for a 'VIP' prize, which includes a VIP McLaren Fan Experience for a future race, US$2,500 for travel and accommodation, and a hot lap around the track. This is a truly special prize that few will ever be lucky enough to experience.

An example of a Miami Grand Prix 'Race Rewind' digital collectible we are launching for fans to download on our app.

OKX x McLaren Race Rewind NFTs Prizes
An overview of the 'Race Rewind' Digital Collectible prizes for the Canada Grand Prix drop.

*No purchase necessary. Fans who download the Canadian GP digital collectible will also receive the digital collectibles for previous races (Bahrain, Saudi Arabia, Australia, Japan, China, Miami, Emilia-Romagna, Monaco)

I invite you to join us, and mint the first 'Race Rewind' digital collectible free-of-charge here starting Friday, 7 June at 10:00am GMT and ending on Monday, 10 June at 10:00am GMT. You can also join the OKX-McLaren Racing Team Discord community here.

We're looking forward to experiencing the twists and turns of this season with you through 'Race Rewind' - and to seeing some lucky fans on the track.

Aviso legal
Este contenido se proporciona solo con fines informativos y puede incluir productos que no estén disponibles en tu región. No tiene la intención de brindar: (i) asesoramiento o recomendaciones de inversión, (ii) ofertas o solicitudes de compra, venta o holding de activos digitales, (iii) asesoramiento financiero, contable, legal o fiscal. Los holdings de activos digitales, incluyendo stablecoins y NFT, implican un alto nivel de riesgo y pueden fluctuar considerablemente. Debes considerar cuidadosamente si el trading o holding de activos digitales es adecuado para ti según tu situación financiera. Consulta a tu profesional legal, fiscal o de inversiones sobre tus circunstancias específicas. La información que figura en esta publicación (incluyendo datos del mercado e información estadística, si los hubiera) solo tiene fines informativos generales. Si bien se tomaron todas las precauciones necesarias al preparar estos datos y gráficos, no se admite responsabilidad alguna por cualquier error de hecho u omisión aquí expresados. Tanto OKX Web3 Wallet como el mercado de NFT de OKX están sujetos a términos de servicio diferentes en www.okx.com.
© 2024 OKX. Este artículo se puede reproducir o distribuir tanto en su totalidad como parcialmente en fragmentos de 100 palabras o menos, siempre que no sea con fines comerciales. Cualquier reproducción o distribución del artículo en su totalidad debe indicar de forma prominente: “Este artículo es © 2024 OKX y se utiliza con permiso”. Los fragmentos permitidos deben citar el nombre del artículo e incluir la autoría. Por ejemplo: “Nombre del artículo, [nombre del autor si corresponde], © 2024 OKX”. No se permiten trabajos derivados u otros usos de este artículo.
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