We're happy to announce the launch of 'OKX House,' an onchain retail platform offering an immersive virtual shopping experience where customers can use crypto to purchase exclusive OKX and partner-branded items - from apparel to hardware wallets - each backed by a tradable NFT.
![OKX House](https://www.okx.com/cdn/assets/plugins/contentful/4nqoo8goeymu/3nVsjvJUAz7otD0eLxBtjV/27db4f5a297365147c8f12360e4ccabe/img_v3_02f3_3b5c0dab-f2aa-4b49-b879-075987c1d81h_1.png?x-oss-process=image/resize,w_480,h_320/format,webp)
Our 'OKX House' bridges physical and digital ownership, enabling our Wallet community to express their onchain identity in the physical world while maintaining true digital ownership. Each item's NFT can be gifted or traded on marketplaces (such as our Marketplace, which features zero fees).
Unlike traditional e-commerce solutions, our 'OKX House' is built upon a completely new backend system that enables the end-to-end customer journey onchain - while providing a familiar, seamless shopping experience and interface. By merging blockchain technology with retail, our 'OKX House' creates a new e-commerce paradigm where digital and physical ownership converge; each item is paired with a tradable NFT that can be gifted or sold before redemption, with the new NFT owner gaining full rights to claim the physical item. This decentralized authentication system eliminates the need for third-party verification, ensuring transparent and trustless ownership transfers.
Our 'OKX House,' available on both web and mobile, reimagines the onchain shopping experience through:
Multi-chain support: Purchase merchandise across six networks (Ethereum, Polygon, Arbitrum, Optimism, XLayer and BNB Chain) using native tokens and stablecoins, with more chains including Base supported soon
NFT-backed ownership: Every physical item includes a unique, tradable NFT certificate
Global logistics: Worldwide shipping through DHL integration
Zero-fee trading: Secondary market NFT trading with zero fees
Exclusive collaborations: Additional branded rooms will be added to 'OKX House' through collaborations with our brand partners
Fashion meets function: Stylish branded merchandise paired with functional blockchain utility
In the coming weeks, 'OKX House' will expand its virtual environment with dedicated partnership rooms featuring exclusive co-branded items from McLaren Racing, Manchester City and other community partners.
Aset digital, termasuk stablecoin, melibatkan risiko yang tinggi dan dapat berfluktuasi secara signifikan. Anda harus mempertimbangkan secara saksama apakah trading atau kepemilikan aset digital cocok untuk Anda mengingat kondisi keuangan dan toleransi risiko Anda. OKX tidak memberikan rekomendasi investasi atau aset. Anda bertanggung jawab penuh atas keputusan investasi Anda, dan OKX tidak bertanggung jawab atas potensi kerugian. Kinerja masa lalu bukan merupakan indikasi hasil di masa mendatang. Silakan konsultasi dengan tenaga profesional hukum/pajak/investasi Anda untuk mengajukan pertanyaan tentang keadaan khusus Anda. Fitur OKX Web3, termasuk OKX Web3 Wallet dan OKX NFT Marketplace, tunduk pada ketentuan layanan terpisah di www.okx.com.
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