AOI Engine

TRADEMARK, the first generative art collection by Jack Butcher speaks volumes of the high-energy race environment where branding is as fierce as the competition itself. This collection serves as a profound commentary on the dynamic interplay between the unique tension between competition and collaboration present at the highest level of motorsports. Reflecting the race's own ephemerality, TRADEMARK's timed minting release is uniquely determined by the cumulative fastest lap times of Oracle Red Bull Racing during the 2023 season offering collectors a limited opportunity to own a piece whose rarity reflects the team's peak performance.