A message from OKX Chief Marketing Officer Haider Rafique:
On the Formula 1 race calendar, Monaco stands out as a place with incredible history, heritage and mystique - and no driver has won there more times than Ayrton Senna.
That's why we think it's the perfect place to team up with McLaren Racing and Senna Global to honor the extraordinary legacy of their former driver with a special one-off livery at the 2024 Monaco Grand Prix.
The 'McLaren SENNA presented by OKX' campaign brings to life a livery inspired by Senna's iconic helmet, featuring the striking colors of yellow, green, and blue. These colors will adorn the MCL38 cars and driver overalls of McLaren drivers Lando Norris and Oscar Piastri throughout the race weekend to celebrate Senna's vibrant legacy and his deep connection to the McLaren F1 Team.
Formula 1 fans across the world will never forget how Aryton Senna, who is often dubbed the 'King of Monaco,' left an indelible mark on the Circuit de Monaco with his six victories, including an impressive streak of five consecutive wins from 1989 to 1993. His success here makes Monaco the perfect backdrop to celebrate his illustrious career with McLaren, where he won 35 of his 41 grands prix, secured three Drivers’ Championships, and contributed to four Constructors’ Championships.
At OKX, our partnerships go far beyond building our brand awareness. We want to collaborate with our partners like McLaren to create and launch projects that fans appreciate, love and identify with.
With that in mind, we hope the launch of the 'McLaren SENNA, presented by OKX' campaign encourages fans to celebrate Senna's unmatched achievements thirty years since his passing, making it a poignant moment for reflection and remembrance.
A Collaboration of Heritage and Honour
Fans too can connect with this significant event through a custom range of merchandise, drawing inspiration from the colors of Senna and this new McLaren team livery during his era.
A Final Note……
We're a longtime partner of McLaren and want to help celebrate their legacy - this is something very meaningful to fans and we're glad to be a part of it. We've collaborated with them on some of their most memorable liveries (Future Mode in 2022 / Stealth Mode in 2023) and this is one of the things we are known for.
Senna is obviously a very well known historical figure in Brazil, and we've recently launched our crypto exchange there. We plan to do many exciting activations throughout the course of the year using the Senna livery to connect and engage with fans.
OKX wanted to be a part of this initiative, not just to remember a racing legend but as a vibrant, living homage that resonates with fans and participants alike, ensuring that Senna’s legacy continues to influence the world of Formula 1 and beyond.
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